California Digital Textbook Initiative

Modesto Bee story: http://www.modbee.com/local/story/744394.html Governor’s Office release: http://gov.ca.gov/index.php?/blog/issue/20090608-arnold-text-blog-textbooks/ Last week, Governor Arnold Schwarzenegger of California unveiled a new plan that would eliminate textbooks from use in California classrooms and replace them with online, digital versions. The goal? To reduce cost, and to keep up with technology and the flow of information in the 21st century. The [...]

Jon Rubinstein Appointed CEO of Palm

Palm Inc. declared Jon Rubinstein as their new CEO in a press release on June 10,2009, the Daily Tech covered the story.  Palm Inc. also released a new product called Pre. The press release by Palm Inc. was different from the story in the Daily Tech. One of the main differences between these two story was [...]

Qatar Airlines Orders New Passenger Jets

Qatar press release New York Times story on Qatar Airlines The news story and the press release differ greatly.  The news story is professional with a more unbiased opinion whereas the press release is a little more sensational.  The business Qatar itself has an agenda so when they describe the situation it becomes bigger than it actually [...]

Virgin Media and Universal Launch New Music Download Campaign

For this assignment I researched a news story concerning Universal and Virgin Music companies. This story dealt with the two companies choice to provide unlimited music downloads for their Internet subscribers for one low fee. The idea was that it would cut sown on music piracy in the long run. My online news source, Information [...]

New 2010 Ford Taurus

The Columbus Dispatch: Ford hopes new Taurus will turn heads Press Release from Ford’s website (media.ford.com) In Ford’s press release, all the specific details about the new 2010 Taurus are included.  It highlights the features of the new car and what makes it such an incredible buy.  Also, the press release is very to the [...]

GE Healthcare vs. The Wall Street Journal

Today, General Electric came out with a press release detailing a new program called Stimulus Simplicity that will offer no-interest financing on electronic medical records (EMR) machines. The Wall Street Journal covered the story in their online edition today. The biggest difference between the two stories was the length. The WSJ cut all the industry [...]

Apple PR Style is Far from Fast

Apple press release for the new iPhone 3G S Article in Information Week on the new iPhone 3G S This release is far from quick and to the point. However I think it’s such a popular product that Apple gets a little leeway on this as many news sources will use this information for a [...]